THE PRODUCT CAME FIRST, AND ONLY LATER DID THE IDEA BEHIND THE BRAND BEGIN TO TAKE SHAPE.
We started from a simple intention: to remove everything unnecessary and keep only what truly matters.
To create drinks that feel natural — light in composition, soft in perception, and balanced in taste.
At the core is a thoughtful and gentle approach to the body, to its rhythm, sensitivity, and need for clarity. We work with carefully selected ingredients, preserving their natural character and allowing it to unfold quietly and naturally.
From this original idea, the name gradually emerged — inspired by a desire to convey a sense of lightness, purity, and inner calm.
We were drawn to the idea of light — soft, natural, almost tactile. Not bright or harsh, but quiet light that shapes atmosphere and changes the perception of a space. Around this feeling, the first part of the name slowly formed: NUUR.
More Than a Product
Later, the second part appeared — de Luna. It introduced a softer and more emotional tone, bringing a sense of rhythm, stillness, and delicacy. This made the brand feel more alive and sensual, while preserving its minimal and aesthetically refined character.
At the same time, the name became more open to growth — allowing the brand to naturally expand into new directions and formats. The founder is currently working on developing new products and extending the collection, while preserving the same philosophy of lightness, purity, and thoughtful attention to detail.
Meet the founder
NUUR was founded by Luna Michelle Anguita-Mathiesen, an entrepreneur with roots in Denmark and Argentina.
Having lived in cities such as Lisbon and Los Angeles, and spent much of her life between different cultures, Luna developed a deep appreciation for quality ingredients, wellbeing, and the everyday rituals that bring balance to modern life. These experiences became the inspiration behind NUUR.
Today, Luna is focused on building a modern wellness brand that combines thoughtful design, carefully crafted products, and a fresh international perspective.
Founder, NUUR de Luna
What started with a small collection of drinks is gradually becoming something larger —
a brand shaped around atmosphere, perception, and thoughtfully considered experiences.